Big Rich - Built 2 Last (Music Video)

As many artists have embarked on their journey towards success, they have encountered many obstacles that tested their strength, integrity, and focus. Many rappers grew up in the hood, sold drugs, been shot, gone to jail, but at times those interesting stories tend to overshadow the ones who went an alternative direction. Although coming from a family of drug dealers and criminals Big Rich was amongst the ones who took the route that required endurance, being in his room making beats at 11 years old for the up and coming local rappers. From his own studio, to recording his rhymes, Rich decided to spend every day of his life to pursuit his once then, dream, and made it into his own reality. As he
ventured down his musical journey he faced many adversities that would make many people quit. Being overlooked despite his hard work, losing his biggest influence, getting a deal, to running his own label and media company, the good, the bad, Big Rich takes his listeners on a journey. There's no subject ignored, Rich opens his personal life up more to the ones who have supported him from the beginning. A combination of his street smarts and entrepreneur vision allowed Big Rich to find his niche and share it.

Big Rich's album and documentary entitled "Built to Last" comes fully stocked 15 songs (2 Bonus Tracks) and a 30 minute in-depth interview of Rich, his family, and friends. There are many notable guest appearances from Paul Wall, San Quinn, Jay Rock, Too Short, the Jacka, Husulah, the Hoodstarz just to name a few, also includes production from industry
heavyweights D’animals, Money Alwayz (R.O.D.'s "Can't Stand You"), and VT (E40 ft. 50 Cent "B*tch"). Rich has been hitting the streets and colleges across the country spreading his reach since the beginning of 2010, right after the loss of his father. Big Rich has been relentless, using his father's memory as his driving force. This dynamic presentation, will be available in stores and online November 30, 2010, independently distributed by his media company Front Office Media Group. Through it all Big Rich has stood his ground in belief of his talent and his determination, that rightfully allows him to be called Built to Last.

Built To Last Tracklist:

1. Built to Last
2. Its Bigga Feat. Evenodds
3. Still Mobbin feat. Husalah and Jay Rock
4. Success feat. R.O.D
5. Lavish feat Jay Ant & Samm
6. Love and Hate feat V.T. and Kanary Diamonds
7. Do It Right feat. Too Short, R.O.D, and Willie Hen
8. Spontaneous feat Laroo, Kafani and P-Child
9. Back To The Money feat Shad Gee, J Gouda, M80, Cannon
10. Reaganomics feat San Quinn and The Jacka
11. Livin It Up feat Icon
12. La La La feat Su and YB The Rockstar
13. Big Stacks feat The Hoodstarz and Shad Gee
14. We On feat Paul Wall and San Quinn
15. Take Me Away feat Nio Tha Gift
Bonus Tracks
16. The Life feat Shad Gee and J Gouda
17. Keep It Pushin (Remix) feat YB The Rockstar, Bailey and R.O.D